I’ve never really understood Facebook games. Everyone’s heard of Farmville and its ilk, all the big time casual games on Facebook that are built to appeal mostly to the middle-aged women demographic. These are video games designed for people who don’t like video games, in that they can only be defined as games in the loosest sense of the word. As an example, Farmville and all of its copycats are civilization sims stripped of most of their gameplay elements: you obtain structures and place them wherever is most aesthetically pleasing to you while you’re working towards unlocking the next thing you can get and place in your farm or town or whatever. The game spurs you on by presenting you with “quests” like “Build a henhouse!” or “Harvest 30 carrots!” and that’s essentially it. Don’t get me wrong, I see the initial appeal. I’ve played a few of these games on Facebook, and they’re great time wasters, but, eventually, I get bored and stop, because I realize that what I’ve been doing is uncomfortably close to cleaning and redecorating my room, only far less productive.                                                                                            

But, Marvel Avengers Alliance is different.